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Maximize Profits with AI-Driven Embedded Insurance Transforming Data into Results

Instant Personalization and Optimization

Flex Embedded's AI enhanced system swiftly tailors insurance offers to customer needs, increasing opt-in rates.


Additionally, we test and optimize offers in real-time, refining them based on customer response. This ensures continuous product improvement and relevance.

Enhanced Customer Satisfaction

Our AI powered approach surpasses traditional methods by creating offers through data-driven personalization, real-time optimization, scalable efficiency, and improved risk assessment.


These features ensure offers are more relevant, timely, and appropriately priced, enhancing customer satisfaction and business performance.

Affordable for Customers, Profitable for You

Tailored coverage and dynamic pricing benefit customers, while upselling opportunities and operational efficiency boost your profits. Experience increased customer loyalty and gain strategic insights.

Implement Quickly and Start Selling

Our agile approach ensures seamless integration of our innovative  solutions into our partners' offerings. With a customer-centric focus, we deliver value and meet the evolving needs of our clients.

$1.4B Annual GWP

revenue generated for businesses we have worked with

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Learn more

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Learn more

APIs

Our custom APIs for embedded insurance allows for seamless integration of insurance products into any platform, providing a more convenient and accessible experience for customers.

Widgets

Our embedded insurance widgets allow for the integration of insurance products into existing websites or applications, making it easier for customers to purchase from a familiar interface.

Microsites

Our targeted insurance microsites allow for the creation of targeted and personalized landing pages that focus on specific insurance products, making it easier for customers to find and purchase the coverage they need.

Make more revenue 
with each sale

By Matthew Snyder 25 May, 2023
In an increasingly digitized world, the intermingling of insurance and e-commerce is a rising trend. By integrating insurance into their platforms, online retailers can unlock new revenue streams and strengthen their customer relationships. With predictions stating that embedded insurance might represent around 16% of the total global insurance distribution, translating to approximately $1.5 trillion in gross written premium by 2030, the potential for e-commerce platforms is vast. Given that 65% of consumers express a willingness to buy insurance from non-traditional providers, the integration of insurance offers a promising opportunity for online retailers. However, the path to successful insurance integration is not straightforward. It requires a thoughtful approach and a strategic mindset. Simply possessing the tools to offer insurance services is not sufficient. Success in this venture calls for a comprehensive plan that addresses various factors. The Maturation of Embedded Insurance Embedded insurance, although not a new concept, has seen significant evolution over time. For years, airlines have added travel insurance as an optional extra during ticket purchases, and warranties have become standard additions for home appliances. The arrival of smartphones also saw mobile carriers providing coverage at the point of sale. The development of technology and data has further boosted the evolution of embedded insurance, offering more appealing and diverse ways to provide insurance services to customers. Today, the most successful embedded insurance models leverage data to provide personalized offerings, resulting in a more engaging user experience. Constructing a Unique Embedded Insurance Approach Successfully integrating insurance into an online retail platform requires a strategy that capitalizes on the established trust with customers. If executed correctly, it can lead to an increase in revenue and stronger customer engagement. However, a poorly executed approach can lead to customer dissatisfaction, wasted resources, and possible damage to the brand. Here are three key considerations for online retailers when devising a successful embedded insurance strategy: Embrace a Gradual Approach and Encourage Experimentation Setting up a successful insurance program involves understanding the right blend of carriers and products, choosing the appropriate technology, and deciding the most effective way to market the program. A roadmap guiding the implementation and growth of your program is crucial. For those venturing into insurance for the first time, a gradual approach is recommended. Begin by piloting your program, gather insights, and adjust your strategy based on the results. This approach allows you to learn and adapt without committing excessive resources at the outset. Uphold Brand Continuity Through Seamless Customer Experiences Online retailers that have painstakingly built their brand and customer relationships must ensure that their insurance offerings align with their brand image. The customer experience should be seamless and relevant. Embedded insurance offerings are most effective when they naturally align with existing services. The unique value for customers lies in your ability to leverage existing data and relationships to offer tailored, helpful, and timely insurance products. This approach not only enhances the customer experience but also strengthens your brand's position as a trusted source for their needs. Utilize Strategic Partnerships to Optimize If you're an online retailer considering the inclusion of insurance services for the first time, it's important to discern when to build in-house and when to establish external partnerships. Capitalizing on your strengths is crucial. If you have a strong tech team, investing in APIs to develop your program makes sense. This gives you control over the user experience and allows for seamless integration within your existing digital platform. If your tech resources are limited, partnering with an insure-tech provider to create a white-label solution may be a more viable option. Furthermore, managing insurance services can be complex and potentially distracting from your core business. In such cases, leveraging a partner's expertise can be beneficial, at least in the initial stages. An experienced insure-tech provider can handle the intricacies of the insurance industry, including carrier contracts and regulatory requirements, which can be a significant benefit for e-commerce platforms that are new to the space. This partnership not only ensures access to a range of carriers but also provides a safety net for your brand in case of customer dissatisfaction with claims handling. Taking the First Step Insurance is a necessity for everyone, including your customers. Given the numerous ways that insurance can be woven into everyday transactions, the business potential of embedded insurance becomes evident. By adding value to your relationships with complementary and convenient insurance offerings, you not only build brand loyalty and trust but also expand your revenue potential. Moreover, offering insurance grants you greater insight into your customers' buying behaviors, giving you data that can inform how to best engage with them outside of your direct value proposition. Most consumers don't proactively seek out insurance shopping. However, if the offer is relevant to your core services and the buying experience is convenient and seamless, you can create an added dimension to your brand. Embedded insurance is an effective way to increase your share of wallet with your customers, demonstrating your understanding of their everyday lives, needs, and challenges - even those you can't solve alone. If you're an online retailer without an embedded insurance strategy or if you're aiming to optimize your existing offers, the time to act is now. The integration of insurance into your e-commerce platform presents a lucrative opportunity to enhance your brand, deepen customer relationships, and diversify your revenue streams.
By matthew 22 Mar, 2023
Your eyes are a vital part of your body that allows you to see the world around you, enjoy life, and experience everything it has to offer. When it comes to your eyes, it's essential to take care of them properly, which includes regular check-ups, preventative measures, and treating any vision-related issues that arise. One way to make this possible is through the use of vision insurance.
By matthew 08 Mar, 2023
Pet insurance is a topic that has gained a lot of attention in recent years. As pet ownership continues to rise and the cost of veterinary care increases, more and more pet owners are turning to pet insurance as a way to manage the cost of caring for their furry friends. In this article, we'll take a closer look at how pet insurance works, the benefits of pet insurance, and some tips for choosing the right pet insurance policy for your pet.
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