Free with order
- 80,000+ pharmacies
- Save up to 80%
- No fees or expiration
Step 02
Free card on every order
A free PetRx Savings Card is added to every order — in the cart and on the receipt.
Insurance is rigid, we make it flexible.
Embedding protection across ecommerce platforms.
Quality insurance and warranty products from trusted carriers, embedded in the checkouts your customers already use. A real benefit for your customers. A new revenue stream for your store.
Embedded by Flex
Cart · Checkout
Paws & Claws Pet Co.
- Premium pet food, 24 lb$54.99
PetRx Savings Card
Free with order · 80,000+ pharmacies
Total$54.99
Same Flex. Different store.
Our Partners
A-Rated
Insurance underwriter behind FlexProtect
Top-Rated
Pet insurance carrier paired with PetRx
4M+ stores
First-class app integration on Shopify
What we do
We dynamically deliver the right protection at the speed of commerce.
Carriers bring decades of underwriting expertise and capital depth. Ecommerce moves fast, visual, and instant. Flex Embedded is the mesh between them — the layer that delivers real coverage as a checkout line item, issued in milliseconds.
We're not the underwriter. Trusted carriers stand behind every product. Our job is the connective work in between: classifying your catalog, pricing in real time, embedding it cleanly in your checkout — and staying out of your brand's way.
Flex In ActionLive
Product categories auto-classified at install
41
Median policy issuance time
~200ms
Install on Shopify, no engineering required
1-click
A free pet prescription savings card. Plus a path to pet insurance.
Every customer who buys at your store gets a free PetRx Savings Card in their cart and receipt. Activation routes them to petrxbyflex.com — where Healthy Paws also offers optional pet insurance.
- 80,000+ pharmacies — accepted at CVS, Walmart, Walgreens, Kroger, Safeway, and more.
- Save up to 80% on eligible medications. Free to your customer, free to you.
- No fees, no expiration. The card stays valid for life — your customer uses it as much or as little as they want.
- Healthy Paws as the pet insurance partner. Marketing fee back to you on every conversion.
Paws & Claws Pet Co.
Order receipt#1247
- Premium pet food, 24 lb$54.99
Free with order
PetRx Savings Card
Accepted at 80,000+ pharmacies
Total$54.99
Personalized quote for
Bailey
Golden Retriever · 3 years old
Estimated monthly
$24.50 /mo
- Accidents & illness
- Hereditary conditions
- Diagnostics & imaging
How PetRx by Flex works
From install to insurance coverage.
One install on Shopify. A free PetRx Savings Card with every order. Customer activation paired with an optional Healthy Paws quote, and a marketing fee back to you on every conversion.
Shopify App Store
4.9 · Free to installStep 01
Install the PetRx app
One-click install from the Shopify App Store. No code changes.
Install on ShopifyActivate
BaileyGolden Retriever, 3 yrs
$24.50/mo
Step 03
Customer activates and sees a quote
Customers share their pet's info (which we can share back with you) and see an optional Healthy Paws insurance quote.
Commissions
+24%$487
Step 04
Customer buys, you earn
When customers convert to insurance, you earn a percentage of the marketing fee.
Product detail
Apex Computing
15 inch Laptop
16 GB RAM · 512 GB SSD
$1,999.00
15-inch display. 16 GB memory. 512 GB SSD storage. All-day battery life. Light, thin, and built for everyday productivity.
Powered byAIG
Most Popular
2 Years Protection
$63.31
Accidents + Breakdowns
Spills, drops, and failures covered
3 Years Protection
$96.27
Accidents + Breakdowns
Spills, drops, and failures covered
Apex Computing
Cart · Checkout2 items
- 15 inch Laptop$1,999.00
- FlexProtect · 3 Years Protection+$96.27
Total$2,095.27
Protection plans matched to every product, priced in real time.
FlexProtect appears alongside covered products as an option customers can add at the moment of purchase. We dynamically match each product to a plan and price it sensitive to the product cost. You get a new revenue stream — we handle everything else.
- Dynamic matching, sensitive pricing. Every product in your catalog gets a plan that fits, priced to the actual product cost. No manual mapping.
- Lifts cart value and buyer confidence. Customers add protection at checkout, convert at a higher rate, and feel better about the purchase.
- Costs you nothing. Works with any store theme. We handle servicing and claims; you collect a portion of the marketing fee on every plan sold.
- Backed by one of the largest insurance carriers in the US. Real underwriting capacity, real claims teams, decades of experience.
How FlexProtect works
Three steps to live, no code changes.
One install on Shopify, automatic catalog classification, and a marketing fee back to your store on every plan sold.
Shopify App Store
4.9 · Free to installStep 01
Install the FlexProtect app
One-click install from the Shopify App Store. No code changes.
Install on ShopifyAuto-classifying
Live- AudioFlexProtect 2-yr
- LaptopFlexProtect 3-yr
- Home ApplianceFlexProtect 3-yr
Step 02
We handle the rest
Flex's proprietary AI engine performs the auto-classification and real-time pricing. We also facilitate the carrier connections and claims handling.
This month
+18%$2,847
Step 03
Earn on every plan
A marketing fee flows back to your store on every protection product sold.
What both sides get
A real benefit for your customer. A real revenue line for you.
For customers
Your customers get…
- Quality protection from trusted carriers — AIG, Healthy Paws.
- Clear pricing. No fine-print traps designed to deny.
- Claims reviewed by humans, not deflected by chatbots.
- Minutes to file, not hours.
For your business
Your store gets…
- A new revenue line that scales with sales volume.
- About a minute to install. Zero engineering work.
- Carrier relationships handled for you.
- A partner that stays out of your brand's way.
We've been doing this since 2007
Embedded insurance is not new to us.
Flex's founding team built embedded travel-insurance programs for major airlines, cruise lines, and online travel platforms long before "embedded insurance" was a category. We brought that playbook to ecommerce.
$1.4B
Average Annual GWP
Through partner programs since 2007
2007
First programs
Embedded travel-insurance launched
18+ yrs
Embedded experience
Now applied to ecommerce
Ready to add protection and revenue to your purchase path?
Book a demo and we'll walk you through the integration, the carrier setup, and the revenue model for your category mix.