Flex Embedded
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PetRx by FlexFlexProtectAboutFAQ

Our products

Two products today, one playbook.

PetRx by Flex and FlexProtect both follow the same model: a product your customers will actually use, a carrier partner with real backing, and a revenue line for your store. Pick the one that fits your catalog — or run both.

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PetRx by Flex

A free pet prescription savings card — and a path to pet insurance.

Every customer who buys at your store gets a free PetRx Savings Card in their cart and receipt. Activation drives them to petrxbyflex.com, where they can also see a Healthy Paws pet insurance quote.

  • Accepted at 80,000+ pharmacies (CVS, Walmart, Walgreens, Kroger, Safeway)
  • Save up to 80% on eligible medications
  • No fees, no expiration, no commitment
  • Healthy Paws as the pet insurance partner

Best fit: Pet stores, vets-adjacent retailers, animal-care brands.

See how it worksConsumer site ↗
FlexProtect

Real warranty insurance, embedded at checkout, underwritten by AIG.

FlexProtect appears as a quiet line item at checkout for covered products. Customers get real ADH and malfunction coverage underwritten by AIG. You earn a marketing fee on every plan.

  • Underwritten by AIG — regulated insurance, not a service contract
  • 41 categories auto-classified at install
  • ~1.4s from checkout to certificate of insurance
  • 1, 2, or 3-year terms — ADH plus malfunction

Best fit: Consumer electronics, appliances, home goods.

See how it worksConsumer site ↗

Why Flex

Three things that are true of every product we ship.

  1. 01

    Trusted carriers

    AIG and Healthy Paws stand behind the products. We are not the underwriter — we connect the carrier to your checkout.

  2. 02

    Built for the install

    One-click app install, auto-classification, real-time pricing. Most stores live in under a minute. Zero engineering work.

  3. 03

    Revenue back to you

    A marketing fee flows to your store on every plan sold. The stronger your customer relationship, the better both products perform.

Why we have a track record

Embedded insurance, since 2007.

Flex's founding team built embedded travel-insurance programs for major airlines and travel platforms long before 'embedded insurance' was a category. $1.4B in gross written premium has flowed through programs we've built. We brought that playbook to ecommerce.

Read the full story

One product, both, or somewhere in between?

A 20-minute demo is the fastest way to find out which product fits your catalog and what the revenue model would look like for your store specifically.

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